NewCo_Cover-Mobile-2

My Role:
Lead Product Designer
(UI/UX) & Art Direction

Working for a Start-up incubator, I was involved in shaping the product offering, as well as the UI, UX and branding for a greenfield project targeting fulfillment for the long tail of eCommerce.

Fulfillment for Shopify

Fulfillment for Shopify

The idea was to provide the long tail of eCommerce — independent makers and sellers who sell on Shopify or similar, an alternative fulfillment service. Currently the only service that allows them to provide the speedy delivery buyers have come to expect from online shopping are services such as Fulfilled by Amazon (FBA) which doesn't provide the bespoke expeience required by either buyers or sellers of these types of products.

 

The idea was to provide the long tail of eCommerce — independent makers and sellers, an alternative fulfillment service. Currently the only service that allows them to provide the speedy delivery buyers have come to expect from online shopping are services such as Fulfilled by Amazon (FBA) which doesn't provide the bespoke expeience required by either buyers or sellers of these types of products.

The idea was to provide the long tail of eCommerce — independent makers and sellers who sell on Shopify or similar, an alternative fulfillment service. Currently the only service that allows them to provide the speedy delivery buyers have come to expect from online shopping are services such as Fulfilled by Amazon (FBA) which doesn't provide the bespoke expeience required by either buyers or sellers of these types of products.

OV_ServiceDesignWall_002
OV_HomepageSketch
OV_Sketches
OV_Wireframes

The end-to-end experience was sketched out in a service design map which looked at both online and offline experiences with the service. A current paint point we identified was the process of getting the goods from the maker to the fulfillment warehouse. We saw an opportunity here for innovation.

See more process behind my design  -›

OV_ServiceDesignMap

Working with the idea of the motion of fulfillment, and pulling in elements of Bauhaus visuals, I explored different graphic treatments, typography and colour. An animator was bought in to bring this to life in the shape of a video for the header.

OV_Branding-Type
OV_Branding-Motifs
OV_Branding-Treatments-1
OV_Branding-Treatments-2
OV_Branding-Treatments-3

An Invision prototype was made to test the proposed pick up process. I tested the prototype on selected makers as well as visiting their studios and shops to understand what their current stock storage and self-fulfillment processes looked like.

OV_DashboardMobile-0

Additional to the pick up experience, we needed to imagine how the maker would then manage and monitor their stock that sat with us.

This dashboard concept was optimised for monitoring on mobile and managing on desktop. It also invited feedback from the user to encourage user engagement and help shape the product to their needs.

OV_DashboardDesktop-Inventory-0

This incubator project was taken on by the client to be developed further internally, with Shopify, Magento & WooCommerce all being potential integrations. 

The opportunity with Shopify looks especially strong:

Shopify merchants (2018)

600,000

Value of Black Friday sales on Shopify (2018)

$1.5 billion

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My ProcessProject type

New CoProduct Design & Art Direction

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AttestProduct Design

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ASOSProduct Design