I am a creative Product Design Lead with 7 years experience working with some of the world’s most innovative startups and leading brands such as ASOS, Bloom & Wild, Emirates and AMEX.
I have lots of experience owning the entire design lifecycle (from user research, strategy, UX & UI through to Interaction design) either by myself or as head of a small team.
I believe that having an open and inquisitive approach to design enables you to pinpoint real needs and is key to being able to design with purpose and intent. I use principles from Google’s Design Sprint methodology to run workshops with team members and stakeholders early on in the process. Using Atomic Design principles I set up design systems that enable both designers and developers to design and build quickly and consistently.
Rainmaking | Product Design Lead | 2018
Attest | Product Design Lead | 2018
Bloom & Wild | Product Design Lead | 2016-2018
MR PORTER | Lead Interaction Designer | 2015-2016
Lyle & Scott | UI / UX Designer | 2014-2014
ASOS | UI Designer | 2013-2014
Tigerspike | UI Designer | 2011-2013